Social media star Jenna with the Pink joins Butterfly as Ambassador to promote body acceptance and eating disorder recovery for millions of young Australians
Reaching over 2.5 million followers on social media, Jenna Hudson (‘Jenna with the Pink’) joins Butterfly Foundation as an Ambassador to share her lived experience of an eating disorder, and encourage self-compassion, body acceptance and help-seeking.
Butterfly Foundation, Australia’s national charity for eating disorders and body image concerns, is thrilled to welcome content creator Jenna Hudson (‘Jenna with the Pink’) as its newest Ambassador.
Jenna is a passionate advocate for body acceptance, mental health, and eating disorder recovery, reaching nearly 2.5 million followers through social media, in-person events and shows, including as a contestant on The Voice Australia in 2024. Through her vibrant and authentic online presence, Jenna has built an extremely loyal and engaged community, her ‘Queens’, that challenges unrealistic beauty standards and celebrates individuality.
Drawing from her own lived experience with body image concerns and disordered eating, Jenna uses her platform to speak openly about the realities of eating disorder recovery, while encouraging self-compassion, body acceptance and a more inclusive world.
“I am so proud to be an Ambassador for Butterfly Foundation, because I know that so many people today are struggling like I once did,” says Jenna.
“Experiencing an eating disorder as a teenager robbed me of happiness and joy. I hope we can reach millions of young people in Australia to remind them that this doesn’t have to be their experience, and that their worth is not defined by their body, weight or appearance.”
As a previous contestant on The Voice Australia, Jenna is no stranger to feeling the pressure and trying to succeed in an environment that attaches body shape to worth and success.
“For someone like me, who has experienced body image issues, I found it really difficult when the wardrobe department would look me up and down, and decide that I had to wear not just one, but two pairs of Spanx before I was ‘camera ready’,” she says.
“I was there to sing and share my passion for music, but yet my body was still positioned as the most important part of me. After that episode went live, despite me wearing two pairs of shapewear, I still received a lot of troll comments online that said I looked pregnant.”
“It really highlighted to me that we have a lot of work to do before society realises that it’s not ok to comment on someone’s body size or weight. If more people were able to accept their own body and others’ and understand that what you look like doesn’t define your worth, it would be beneficial for everyone– which is why I’m thrilled to work with Butterfly,” Jenna says.
By becoming a Butterfly Ambassador and sharing her story, Jenna hopes to shift harmful narratives, challenge stigma, and remind people that recovery is not only possible, but worth fighting for.
“Butterfly is very proud to work with Jenna to encourage body acceptance, promote eating disorder recovery, and foster more open, inclusive conversations,” says Butterfly CEO, Jim Hungerford.
“With over 1.1 million people in Australia affected by eating disorders, Butterfly’s Ambassadors are instrumental in spreading awareness that eating disorders and body dissatisfaction are serious, complex conditions that deserve compassion, understanding, and support, not judgment.”
-ENDS-
Media Contact:
Zoe Bradbury – Butterfly Communications Manager
Ph: 0400 585 855
E: zoe.bradbury@butterfly.org.au
About Butterfly Foundation
Butterfly is the national charity for all Australians impacted by eating disorders and body image issues, and for the families, friends and communities who support them. Butterfly changes lives by providing innovative, evidence-based support services, treatment and resources, prevention and early intervention programs, and by advocating for the needs of our community.
Editor and producers note:
Please include the following support line details in all media coverage of this story and refer to the Mindframe Media Guidelines for safe reporting on eating disorders. Please include the following helpline message.
Help and Support
Anyone needing support with eating disorders or body image issues is encouraged to contact:
- Butterfly National Helpline on 1800 33 4673 (1800 ED HOPE) or visit butterfly.org.au to chat online or email, 7 days a week, 8am-midnight (AEST/AEDT).
- Eating Disorders Victoria Helpline on 1300 550 23
- For urgent support call Lifeline 13 11 14
