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Butterfly Ambassadors
We’re thrilled to welcome our newest ambassadors for 2025—professional soccer player Katrina Gorry and body acceptance activist April Hélène-Horton. While these remarkable women come from different backgrounds, they share a powerful connection through their personal experiences with eating disorders. Too often misunderstood and stereotyped, eating disorders don’t have a single “look.” Together, our ambassadors are using their voices to challenge stigma, spark vital conversations, and promote a BodyKind world where everyone is treated with respect, has access to support for recovery, and can live in a kinder, more inclusive society.
Why we have Ambassadors
Despite the widespread impact of eating disorders and body image concerns, harmful misconceptions persist. Many people still believe that eating disorders are a choice or that they only affect young girls, when in reality, they can affect people of all ages, backgrounds, and body types. Research shows that one in seven people think those with eating disorders could simply “snap out of it,” and one in six believe they are a lifestyle choice or about vanity. These myths not only reinforce stigma but also prevent people from seeking the help they need.
Our Butterfly Ambassadors want to challenge these misconceptions and influence positive change in how society perceives eating disorders and body image concerns. They will play a vital role in breaking down barriers to support, reshaping public understanding, and fostering open, inclusive conversations about mental health, body image, and eating disorders.
By sharing their personal experiences, Katrina Gorry and April Hélène-Horton are leading the charge to challenge stigma and create a more body-kind world. They are proof that eating disorders and body image concerns can affect anyone and that recovery is possible. Real, authentic, and relatable, they are committed to raising awareness, inspiring understanding, and ensuring that no one feels alone in their journey. With over 1.1 million Australians affected by eating disorders, their voices are instrumental in shifting the narrative and ensuring that eating disorders and body image concerns are recognised as serious, complex conditions that require support, not judgment.
Meet the 2025 Ambassadors
Katrina Gorry
Katrina Gorry is not only a star player for the Matildas, Australia’s national soccer team, but also a beacon of courage and resilience. Having bravely shared her four-year battle with an eating disorder, Katrina is breaking the silence on a topic often deemed taboo in the world of professional sports. As a mother and elite athlete, she is helping raise awareness about the mental health challenges faced by athletes, particularly when it comes to eating disorders. Katrina’s journey is an inspiration to many, showing that eating disorders don’t discriminate, and that recovery is possible with the right support.
“I want to bring up conversations around body image with people. I want to get people talking about different things that they’ve gone through, how they feel in their body.”
Katrina is photographed here with Butterfly CEO, Jim Hungerford.
April Hélène-Horton (Bodzilla)
April Hélène-Horton , known to her followers as Bodzilla, is a powerful advocate for body acceptance and fat positivity. She has dedicated her platform to challenging weight stigma and promoting self-love in a world that often shames those who don’t fit conventional beauty standards. Through her work, April has created a safe space for her community to embrace their bodies and combat the harmful stereotypes associated with eating disorders. April’s journey toward body acceptance has been pivotal in fostering a culture of inclusivity and celebrating diversity in all its forms.
“My personal passion is really about changing the way that future generations of people see themselves and each other because for us, it’s a lot of unlearning.”
Reflecting on the past
As we celebrate the appointment of our new ambassadors, we also extend our deepest thanks to Mia Findlay for her dedication and unwavering support over the past eight years.
Mia sat down with April Hélène-Horton and Katrina Gorry to reflect on her time with Butterfly, discuss body image and eating disorders, and hear how our new ambassadors plan to use their roles to champion change.
“I’ve been so privileged to be a part of this amazing organisation for almost a decade, to see the way it has grown and built and diversified its message and is now able to capture so many more of those people—it means so many more people are seen, heard, and understood.” – Mia Findlay
We are so grateful for Mia’s incredible contributions and excited for the journey ahead with April and Katrina.
“I think mental health is something we don’t speak about enough in football and certainly the younger generation coming through. I want to help them in any way I can. I want to be able to talk about my story and impact people.”
Katrina Gorry
“If my being an ambassador allows people who look more like me or have similar experiences to see themselves in what I’m doing and feel like, ‘If she can do it, I can do it,’ that’s a big step toward more people getting help and understanding more about themselves.”
April Hélène-Horton
Disclaimer
While our two ambassadors share their personal experiences with eating disorders and body image concerns, we acknowledge that they cannot represent all experiences or the many intersections within these illnesses. We respect and value every individual’s journey and understand that your own experience may not be reflected in theirs. At Butterfly, we are committed to sharing diverse stories and amplifying the voices of people from different backgrounds and communities, striving to foster inclusivity and representation in everything we do.
Media Enquiries
Please contact comms@butterfly.org.au and butterfly@think-hq.com.au
