Latest news | 06 Jul 2021

Butterfly Foundation Celebrates NAIDOC Week (4-11 July)


NAIDOC Week is a time for all Australians to celebrate and learn about the culture, history and achievements of Aboriginal and Torres Strait Islander peoples.

This year’s theme is Heal Country, which calls for stronger measures to recognise, protect, and maintain all aspects of Aboriginal and Torres Strait Islander culture and heritage.

We are invited to embrace First Nations’ cultural knowledge and understanding of Country as part of Australia’s national heritage and to equally respect the culture and values of Aboriginal peoples and Torres Strait Islanders, just as we do the cultures and values of all Australians.

Country is more than a place – country is family, kin, law, ceremony, traditions, and language.

In accordance with Butterfly’s strategic plan, our RAP, and our desire to support Aboriginal and Torres Strait Islander peoples affected by body image issues and eating disorders, we are committed to deepening our learning of Aboriginal and Torres Strait Islander lives and experience. For these reasons, we are proud to be sharing a number of events and resources that we will be engaging with throughout NAIDOC Week to expand our understanding of Aboriginal and Torres Strait Islander culture, history and achievements.

More about NAIDOC Week

The History of NAIDOC Week

2021 Theme – Heal Country!

Support a First Nations Voice to Parliament – Take action and grow the movement in support of the Uluru Statement and Voice Treaty Truth


Events & Resources

4pm to 4:45pm | July 15, 2021 | FREE

Join Think HQ and their Head of First Nations Engagement and Communications, Professor Shane Hearn, as he takes us on a journey in our special NAIDOC webinar, exploring his personal interpretation of country (family, kin, law, lore, ceremony, traditions, and language) – remembering the past, acknowledging the present and realising the path forward to healing.

Thu 8 Jul | 11.00am | Digital Event | Free

Join Professor Megan Davis, Professor Kate Fullagar, Professor Mark McKenna, and Eddie Synot as they explore the role of history and truth in the Uluru Statement from the Heart. This webinar is based on an essay by Australian historian Kate Fullagar Why does Truth come third?

7 July | 12 pm | FREE

Three young First Nations people join our NAIDOC panel to discuss the 2021 NAIDOC theme ‘Heal Country!’ and how structural reform – as expressed in the Uluru Statement from the Heart – is needed to truly protect and recognise Country.

Wed 7th July | 6pm-7pm (AEST) |  FREE

Darug artists, educators, knowledge-holders and Dyarubbin exhibition storytellers Erin Wilkins, Jasmine Seymour and Rhiannon Wright will take part in a panel discussion reflecting on this year’s NAIDOC Week theme and what healing Darug Country means to them.

Thu 8th July | 1:30pm-2:30pm (AEST) | FREE

Cobble Cobble woman and UNSW Pro Vice Chancellor Indigenous, Professor Megan Davis, will discuss her recently published book. You’ll hear from one of Australia’s renowned public law experts about how the Uluru Statement from the Heart offers change that will benefit the whole nation.



4-11 July

Throughout NAIDOC Week the ABC will showcase Indigenous storytelling across television, radio and online, including the premieres of arts documentaries Firestarter: The Story of Bangarra, My Name is Gulpilil and Dubboo: Life of a Songman.

Pick your favourite film from FanForce’s Indigenous catalogue and enter promo code HEALCOUNTRY50 at checkout to get 50% off the rental price. The large list includes titles such as In My Blood It Runs, Emu Runner and The Song Keepers.

*Note some songs may feature strong language.


For Health Professionals

The webinar series examines some the Indigenous concept of social and emotional wellbeing (SEWB), focusing on the curation of culturally appropriate digital resources. Through case examples, explore some of these resources and learn how they can be implemented into clinical practice.

For Children

The New South Wales Department of education offers resources and pre-recorded NAIDOC Week videos aimed at school children, including a tree planting ceremony and sing along. If you are in lockdown, some of these activities may appeal to your kids.


At Butterfly, we would like to acknowledge the Traditional Owners and Custodians of the land on which our staff work, live and learn. Please see our contact information for the Country names where Butterfly work spaces are located.

Find out more about Butterfly’s EveryBODY is Deadly campaign that highlights Aboriginal and Torres Strait Islander people get eating disorders too, and there’s no shame in having a yarn about body image.