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Campaigns

Working towards an Australia free of eating disorders and body dissatisfaction

Butterfly holds a number of awareness and fundraising campaigns throughout the year in order to educate the community about eating disorders and body image issues, rally support, break down stigma, encourage help-seeking and raise essential funds for Butterfly treatment and support services as well as our education and prevention programs.

We can also provide expert spokespeople for media coverage of campaigns, as well as lived experience case studies on request.

Questions? Get in touch with our Communications & Engagement Team by emailing comms@butterfly.org.au

Awareness and advocacy campaigns

The Changing Room

The Changing Room explores how girls and women are disproportionately impacted by eating disorders and body dissatisfaction, highlighting the various life stages and events that can contribute across the lifetime.

Spot Your Mate

Men and boys experience eating disorders too - this campaign offers resources to help.

Contact Your MP

Join our urgent advocacy campaign for policymakers to prioritise funding for eating disorder services.

BodyKind Youth Survey Findings

The BodyKind Youth Survey provides a nationwide snapshot of of body image in a large sample of young people in Australia aged 12 to 18 years.

BodyKind August

BodyKind August is Butterfly’s Annual Awareness Initiative providing free body image resources for schools, sporting clubs and families.

BodyKind - Schools, Families, Clubs, Online

BodyKind is Butterfly’s initiative to support body image and create safe and positive environments which encourage everyone to be kind to their own body and to others.

Butterfly Let's Talk Podcast

Whether you’re personally affected, you’re concerned about someone you care about, you’re a professional wanting to hear about the best treatments, or you simply want to find out more about body image and eating disorders, Let’s Talk is a great place to start.

Social Media Roundtable

Butterfly presents recommendations for immediate action to support young people in Australia when it comes to body image and mental health issues exacerbated by social media.

Enter The Chat

A campaign encouraging users to discuss the impact of social media content on body image and support themselves online.

BodyKind Online: Butterfly X Instagram

Body Kind Online presents practical tools and advice to curate your own experience online, while exploring the intersection of body image and social media.

Community Insights Report

Our new report updates and reviews community awareness and attitudes around body image and eating disorders, including a webinar on how to spot the signs and symptoms.

Cost of Appearance Ideals Report

Australia’s first comprehensive report on the social and economic costs of body dissatisfaction and appearance-related discrimination.

Paying the Price

Butterfly’s new report reveals the ongoing and devastating economic and social impacts of eating disorders in Australia and highlights the need for immediate action.

Peer Workforce Guidelines

The Peer Workforce Guidelines set out principles to guide eating disorder peer work and clarify minimum education, training, recruitment, supervision and safe practice standards.

Multicultural and diverse communities campaigns

Let's Talk Eating Disorders: Support and Resources in Arabic

Translated factsheets, resources and videos with people with lived experience of eating disorders.

Body Pride

a campaign dedicated to supporting the LGBTQIA+ community to address and challenge negative conversations around body ideals and appearance that can spike in the lead up to and during queer community events like Mardi Gras.

EveryBODY is Deadly

Anybody, from any mob, can have eating or body concerns. This campaign explores how Aboriginal and Torres Strait Islander people can experience eating disorders, and how yarning can help.

Talking Helps

Anyone, of any age, gender, culture or background can experience eating or body image concerns. Watch our video series to see that there are many different ways to experience an eating disorder.

Body Image and Eating Disorder Awareness Week Campaigns

Kindly Do, Kindly Don't

BIEDAW 2024 shared important reminders of what people should and shouldn’t say, think, or do when it comes to bodies, appearance, food and eating disorders

The Time is Now

BIEDAW 2023 raised awareness and encourage people to take action, big or small, to support the 1 million Australians living with an eating disorder and those impacted by body image concerns.

Know the signs and act early

BIEDAW 2022 highlighted the importance of early intervention by breaking down the signs and symptoms of eating disorders.

Disrupt Diet Culture

BIEDAW 2021 raised awareness of the impact of diet culture on our lives and body image, with the aim of preventing eating disorders and creating a world where all bodies, of all shapes and sizes, are respected and celebrated.

Fundraising Campaigns

Katya's Mission

Butterfly's 2024 Christmas campaign aimed to raise essential funds for personalised eating disorder treatment.

Quiet The Noise

Raising essential funds for Butterfly's recovery and support programs, while highlighting the highly distressing eating disorder ‘voice' that impacts many people with eating disorders.

One Less Kid

Butterfly's 2023 tax appeal highlighted that millions of kids across Aus feel uncomfortable about their body - and how Butterfly's BodyKind initiative is the solution.

Summer of Kindness

Butterfly's 2022 Christmas campaign pushing back against diet culture and encouraging people to pay it forward by donating to Butterfly.

The Next 20

A campaign celebrating 20 years of Butterfly - and setting our agenda for the next 20 years of prevention and treatment of all those affected.

An ED Looks Like Me

An ED Looks Like Me tackles stereotypes, challenges the notion that eating disorders look a certain way, and raises much-needed funds to support all those affected.

Change the Picture

Body dissatisfaction starts young - this campaign encourages people to support kids' mental health so they don’t develop problems down the track.

Maydays - Pushing Past Postcodes

A campaign highlighting regional and remote Australia and exploring the barriers that people face accessing eating disorder healthcare and support services.

The Whole Me

Celebrates positive body image in young Australians, empowers them to use Instagram more mindfully and authentically and raises essential funds for Butterfly's body image services

Butterfly recommends incorporating our annual campaigns into your events. They are a great way of engaging with and supporting the community to better understand the seriousness of eating disorders and negative body image issues.

For more information and resources on this, please contact comms@butterfly.org.au

Butterfly acknowledges the traditional owners and custodians of the land on which we work as the first people of this country.

We commit to embracing diversity and eliminating discrimination in health care. We welcome all help-seekers and strive to create a safe place for all people, irrespective of their size, shape, age, abilities, gender, sexuality, cultural background, language, economic status, profession or location.

Butterfly acknowledges the traditional owners and custodians of the land on which we work as the first people of this country.

We commit to embracing diversity and eliminating discrimination in health care. We welcome all help-seekers and strive to create a safe place for all people, irrespective of their size, shape, age, abilities, gender, sexuality, cultural background, language, economic status, profession or location.

National Communications Charter

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